Gold Standard & Clover Cares

As a family-owned business, we believe that playtime should be good for kids and for our planet. That's why we’re happy to introduce the Clover Toys Gold Standard—our way of recognizing toys crafted with sustainability, longevity, and earth-friendly disposal in mind. The Gold Standard makes it easy for you to identify toys that align with your values, so that you can shop with confidence, knowing you're supporting a healthier planet and more vibrant communities.

Our Promise

We're committed to making playtime as Earth-friendly as possible by offering toys that bring joy today and protect the world for tomorrow.

Long-Lasting | Sustainable | Earth-Friendly

Gold

Our highest honor is reserved for products that meet all three of our core criteria:

  • Sustainability: Crafted from renewable, recycled, and/or responsibly sourced materials.
  • Longevity: Designed to last 10 years or more, providing years of enjoyment and reducing waste.
  • Earth-Friendly Disposal: Can be composted, recycled, or returned to the manufacturer for responsible disposal.
Shop Gold

Silver

These products meet two of our criteria, demonstrating a strong commitment to sustainability and responsible practices.

Shop SIlver

Bronze

These products meet one of our criteria, representing a step toward a more sustainable future.

Shop Bronze

Clover Cares

We believe in celebrating toys that positively impact our community and beyond. The Clover Cares label is a special recognition of toys that may not fully meet our sustainability criteria but that offer social benefits. This includes toys that promote diversity, inclusion, belonging, social justice, and/or that support woman- and minority-owned businesses.

Shop Clover Cares

Why It Matters

By choosing toys from our Gold Standard or Clover Cares collections, you are:

  • Reducing your environmental footprint
  • Investing in durable, high-quality toys
  • Supporting ethical and sustainable practices
  • Teaching children the importance of responsible consumption
  • Strengthening local communities
  • Modeling strong values of social and economic justice
Shop All Gold Standard